Threaded
Threaded: Issue one
October 2025
In Effica’s debut issue of Threaded, get to know the people, ideas, and insights powering the future of midlife care.
Editor’s Note
Hoda Soboh
Co-Founder & CEO
What began as a private struggle with early menopause became a calling to build something bigger: a system that connects women to clarity, care, and control.
Feature Essay
Dr. Nese Yuksel
Co-Founder, Chief Health Officer, and Executive Vice-President
Why it matters, and how at Effica Health it is threaded in everything we do.
Personal Perspective
Dr. Catherine Hansen
Chief Medical Officer
From isolation to connection: why belonging is at the heart of women's health.
Feature Interview
Dr. Nan Schuurmans
MD, FRCSC — Associate Medical Director
From building Canada's first menopause clinics to leading national change, Dr. Nan reflects on what's shifted—and what still needs to.
Practical Insight
Victoria Groves
VP of Clinical Care
Midlife brings change, but it shouldn't bring confusion.
Innovation Spotlight
Duane Jung
Chief Technology Officer
A behind-the-scenes look at Effica's approach to privacy, AI, and digital innovation.
The People Side
Aneese Rakka
VP of Finance and Operations
A people- and culture-focused piece, aimed at those considering working with Effica — highlighting our values, collaborative spirit, and how we're redefining work in women's health.
Brand Story
Michelle McIvor
VP, Marketing & Partnerships
How we're weaving science, soul, and women's lived experiences.
Team Voices
The Effica Team
The women redefining midlife care — one conversation, one connection, one moment of clarity at a time.