You deserve more than a 10‑minute appointment for perimenopause & menopause.

Real answers. Real practitioners. Real care built entirely around you.

Welcome to Effica

Effica provides perimenopause and menopause care

Built specifically for Canadian women. Virtually meet expert Canadian practitioners that treat and prevent symptoms, experience AI-powered assessments, and get real community support, all in one place. Best of all, you can meet us from the comfort and privacy of your home.

Assessments

Perimenopause and Menopause Assessments

Practitioners

Talk to Expert Clinicians

Care plan

Get Your Personal Plan

Community

Join Live Group Sessions

Your symptoms are real

Sound familiar? You are in the right place.

If any of these sound like what you have been quietly living with, you are not alone, and you do not have to keep guessing. This is exactly what we treat at Effica, every day.

Hot flashes & night sweats
Irregular periods
Brain fog & memory
Mood shifts & anxiety
Sleep disruption
Weight & metabolism
Low energy & fatigue
Vaginal dryness
Joint pain & bone health
Hair, skin & nails
Heart palpitations
Headaches & migraines
Bladder & urinary
Changes in sexual desire
Emotional wellbeing
What we offer

Assess360. The whole-person menopause assessment that sees what everyone else missed.

Intelligent, evidence-driven AI. Expert clinician-led. Built by world-class medical specialists. Designed entirely around you.

Assess360 interface preview
Group of women, real, connected
Included with every membership

Kinnect Circle. The live, expert-led community you didn't know you needed.

Kinnect Circles are live virtual group sessions led by trained menopause practitioners and coaches, designed to help you understand what is happening, feel supported, and take your next step with confidence.

You are not the only one going through this.

Now you do not have to go through it alone.

Having a community to learn from is not a bonus.

It is part of your care.

The conversations your GP never has time for.

We make time for them.

The team

Built by women who lived it. Led by the specialists who defined it.

The only Canadian midlife care platform built by leaders whose menopause research has influenced national guidelines, led by an OBGYN-certified clinical team, and supported by practitioners who train specifically for this.

Hoda Soboh
Hoda Soboh
CEO & Co-Founder
Dr. Nese Yuksel
Dr. Nese Yuksel
Chief Health Strategist & Co-Founder
BScPharm, PharmD, FCSHP, MSCP
Dr. Catherine Hansen
Dr. Catherine Hansen
Chief Medical Officer
MD, MPH, FRCSC, FACOG, MSCP
Dr. Nan Schuurmans
Dr. Nan Schuurmans
Associate Medical Director
MD, FRCSC
Victoria Groves
Victoria Groves
VP Clinical Care
BScN, MN, NP, MSCP
Credentials

Grounded in the
science you can trust.

Our care protocols exceed 95% conformity to guidelines from the Society of Obstetricians and Gynaecologists of Canada, The Menopause Society, and NICE.

Society of Obstetricians and Gynaecologists of Canada
The Menopause Society
NICE
Canadian Menopause Society
Royal College of Physicians and Surgeons of Canada
College of Physicians & Surgeons of Alberta
In their words

Don't take our word for it.

Hear directly from the women whose lives changed when they finally got the care they deserved.

Sarah on starting over at 51
2:14
Priya on naming the symptoms
1:48
Marie Sanders on community
3:02
Aisha on the care plan
2:31
What's included

What you get with Effica.

Every Effica package includes the same complete foundation of care. Choose your package based on how long you want support — not on what you get.

Assess360 Assessment

Practitioner Consultation

Practitioner Consultation details

Personalized Care Plan

Follow-Up Visits

Follow-Up Visits details

Unlimited Messaging

Unlimited Messaging details

Kinnect Circle Sessions

Kinnect Circle Sessions details
Care packages

Real relief starts here.
Choose the care that fits
where you are right now.

Every plan includes your Assess360 assessment, a personalized midlife care plan, direct messaging with your practitioner, and access to Kinnect Circle. Because real care does not stop at the appointment.

Starter Package
Practitioner-Led Consultation

Quick Start

A focused, three-month introduction to expert care that helps you understand what’s happening in your body and find solutions.

$139
per month for 3 months
Most Popular
6-Month Care Program

Advance

Extended care and connection with your practitioner—six months of expert guidance, progress tracking, and community support to help you build lasting change.

$129
per month for 6 months
Most Comprehensive
12-Month Care Partnership

Agency

Your full-year partnership in midlife health—combining consistent clinical care and community support to help you feel your best now and for years to come.

$119
per month for 12 months
Testimonials

Women like you. Finally heard.

Real women. Real experiences. Real care.

“
For the first time in a long time, I didn’t feel like I was being rushed through a checklist. I was able to actually share my experience and, more importantly, I was truly heard.
— Google Review
“
What impressed me most was the level of detail and attention I received during my consultation. To have a thorough, in-depth conversation with a health practitioner and go over every detail of my symptoms, history and lifestyle made all the difference.
— Margaret
Effica Trial Participant
“
I’ve never felt so heard—not just listened to, but actually heard, and had my specific questions answered. What really mattered was feeling validated. When you go through these symptoms, you start to question yourself, and this verified I was going through something medical.
— Deb
Effica Trial Participant
“
The clinician was very thorough and didn’t just assume everything I was experiencing was menopause or push hormone therapy. That really stood out to me and ended up leading to the right treatment.
— Michele
Google Review
“
The trial was truly life changing. I felt heard for the first time. What made it different was having a practitioner who treated me as an equal care partner—asking what I wanted from an outcomes perspective, offering choice and backing everything up with evidence and studies.
— Carol
Effica Trial Participant
“
After struggling to find support for my menopause symptoms—and previously feeling ignored—Effica was a breath of fresh air. I felt listened to, respected and genuinely supported.
— Sandra
Google Review
Why Effica

Where competitors offer a service, Effica offers a system.

Not a telehealth app. Not a wellness platform. A complete, integrated care ecosystem combining AI, clinical expertise, community, and continuous support. Nothing else in Canada comes close.

Regulated practitioners trained specifically in perimenopause and menopause care

Comprehensive Assess360 intake reviewed before your appointment begins

Up to 60-minute initial consultations with up to 30-minute follow-ups

Unlimited direct messaging with your practitioner throughout your program

AI-revolutionized health profiling before you even walk in

Expert-facilitated Kinnect Circle community sessions included in every plan

The only Canadian midlife care platform with full, accountable, OBGYN-led clinical governance

Care designed by the people who literally wrote the national menopause guidelines

Access

No referral. No waitlist. No more waiting.

Skip the gatekeeping. Get seen by a menopause-trained practitioner within 5 days, not 6 months.

—

No referral required.

Skip the gatekeeping. Book directly.

Seen within 5 days.

Average specialist wait in Canada: 6+ months. (Canadian Medical Association)

6M

Almost 6 million Canadians have no family doctor.

(Canadian Medical Association)

7%

Only 7% of doctors trained in menopause care.

(Mayo Clinic Proceedings)

Coverage:May be eligible for extended health benefits and Health Spending Accounts.
How it works

Getting started is simpler than you think.

From your first click to your personalized care plan, here is exactly what to expect.

1

Sign Up.

2

Complete your Assess360.

3

Meet your menopause-trained practitioner.

4

Receive your personalized midlife care plan.

5

Stay supported between appointments.

As seen on

The conversation on menopause has started. Effica is leading it.

Effica and the women's midlife health movement, as covered by leading media.

CBC Listen
CTV News
Global News
healthing.ca
HuffPost
Toronto Star
FAQ

You have questions. We have answers.

Everything you need to know before you get started.

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Still have questions?
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You have been navigating this alone for long enough.

Real answers. A real plan. A real community. All in one place.

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