MENOPAUSE & PERIMENOPAUSE CARE IN CANADA
Because women deserve care that meets this stage of life with preparation, presence, and time
If you’ve been told “this is just part of aging” or left piecing things together on your own, you’re not alone. Effica connects the dots, bringing together your symptoms, health history, and goals into one clear, evidence-based plan.
We are now booking in Alberta & Ontario.
If you live outside of these 2 provinces then join our waitlist.
We’ll be expanding soon.
We know what it feels like to leave a 10-minute appointment with no real answers, just “it is what it is.”
Too often, midlife women are left to navigate complex changes without the time, support, or clarity they deserve.
We can do better.
WHAT OUR CLIENTS SAY
A different kind of menopause care
Trusted by women navigating perimenopause and menopause.
Why Effica
Care that finally sees the whole you
Care that connects every thread
Your symptoms tell part of the story—but we go deeper. Effica connects your history, hormones, lifestyle, and goals into one comprehensive health profile so your care reflects your whole reality, not just your latest symptom.
Experts who understand midlife
Our practitioners are certified menopause specialists supported by a multidisciplinary team. Every plan is grounded in clinical evidence and tailored to your real life—because women in midlife deserve care built for them, not borrowed from someone else’s playbook.
Ongoing support that evolves with you
Your health doesn’t stand still—and neither do we. From guided assessments to ongoing digital programs and check-ins, Effica delivers continuous, connected care designed to empower lasting change and long-term confidence.
Your health, back in your hands
Your journey from confusion to clarity—and, ultimately, to agency over your health journey
What Makes Effica Different
Effica was designed to meet you where you are, offering an integrated, midlife-centered approach that values your story and gives you the time to work in true partnership with your practitioner.
Effica Health | Traditional care | |
Regulated health practitioners trained specifically in perimenopause and menopause care | 
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Comprehensive intake reviewed before your appointment |
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Appointment time fully focused on your needs, goals, and questions |
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Up to 60-minute initial assessments, with up to 30-minute follow-up appointments |
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Convenient, high-quality virtual care—respectful of your time and schedule |
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Availability for messaging with Effica’s clinical team between appointments |
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Prescriptions and diagnostic investigations, when clinically indicated |
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Expert-facilitated community support included |
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Digital tools to support daily health habits |
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The guidance you’ve been looking for
Every woman’s midlife journey is unique, which is why Effica’s connected ecosystem meets you at every stage. Each of our packages starts with an in-depth virtual consultation, includes Kinnect Circles community sessions, and is supported by direct messaging with your practitioner between visits. Our programs move you from confusion to clarity, and from symptom relief to lasting wellbeing.
Built by women who saw the gaps—and decided to fix them
Effica was founded by two women who know firsthand how confusing and fragmented midlife care can be. They set out to create something better: care that brings clarity, connection, and real support to women navigating menopause.
Hoda Soboh Co-Founder and CEO
After experiencing early menopause herself, technology entrepreneur Hoda Soboh set out to build a better model of care—one that combines intuitive technology with a more personal, proactive approach to women’s health. Her vision is to help women feel supported, informed, and in control of their health during midlife and beyond.
Dr. Nese Yuksel Co-Founder, Chief Health Officer, and Executive Vice-President
One of Canada’s leading menopause experts, Dr. Nese Yuksel has spent more than three decades advancing women’s health through clinical care, research, and shaping national menopause guidelines. At Effica, she brings that expertise into a more connected, whole-person model, helping women cut through confusion and understand what’s happening in their bodies, and what to do next.
The Learning Lab
Answers for the symptoms you’re experiencing
Brain fog, poor sleep, mood shifts, and more—get clear, evidence-based guidance on what’s happening in your body and what can help.