Reflections

Twelve years ago I stepped away from an executive role at the height of my career and, as I’d later learn, the height of perimenopause. On coming undone, and why Effica had to exist.

HS Hoda SobohCo-Founder & CEO · 5 min read

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Reflections Letting Go of “I’ll Be Happy When” “I’ll be happy when I lose the weight… when I’m caught up… when the house is organized.” On letting go of the “when” and starting where you are. HS Hoda SobohCo-Founder & CEO · 5 min read Reflections The Cost of “Yes”: Protecting Your Energy in Midlife I was that mom Pinterest before Pinterest. On saying yes to everything, the cost that comes due in midlife, and why protecting your energy isn’t selfish. HS Hoda SobohCo-Founder & CEO · 4 min read Energy & wellbeing Honouring Your Capacity: The Foundation of Sustainable Change January arrives with quiet pressure to reinvent ourselves. You are not behind, and you are not broken why lasting change depends on nervous system capacity, not force. LB Lisa BurchartzCoaching Intelligence & Empowerment Lead · 6 min read Energy & wellbeing Sustainable Nourishment for a Busy Year Most people don’t need a full life reset they need a manageable place to begin. Micro-habits, a non-diet approach, and nourishment that survives busy, imperfect days. CH Cailee HeggestadRegistered Dietitian · 6 min read Your appointment Self-Advocacy for Midlife Women’s Health & Wellbeing Self-advocacy isn’t about reinventing yourself overnight. A grounded plan built on four pillars Prepare, Plan, Partner, and Polite Persistence. LT Lindsay Torok-BothDirector, Knowledge Translation · 7 min read Energy & wellbeing Performance Aging: Understanding Energy Demands in Perimenopause and Beyond A drop in energy through perimenopause isn’t decline it’s change. On fatigue as information, the right kind of exercise, and training with your changing physiology. LC Leanna CarrierePerformance Coach · 6 min read Energy & wellbeing The Invisible Energy Drain in Midlife There’s rarely a clear moment when your energy changed it happens quietly, in the background. On the invisible mental load, and fatigue as information. JC Jacquie CourtWriter & Content Lead · 6 min read Evidence & care A Deep Dive into Evidence-Based Care The term “evidence-based” gets used a lot but what does it really mean? On the three threads that guide every decision at Effica. NY Dr. Nese YukselCo-Founder & Chief Health Strategist · 4 min read Interview Breaking the Silence: Four Decades of Change in Women’s Health Not long ago, mentioning women’s health could make a room go quiet. Four decades of change, in conversation with a pioneer of menopause care. NS Dr. Nan SchuurmansMD, FRCSC Associate Medical Director · 6 min read

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