IN THE MEDIA

Advancing the conversation on midlife health

Effica clinicians and leaders are helping shape the conversation around menopause care, midlife health, and women’s wellbeing. Explore recent expert commentary, media mentions, and appearances featuring the Effica team.

Effica Experts Featured In

Effica clinicians regularly contribute expert insight on menopause, hormonal health, and midlife wellbeing.

One-on-One with Dr Catherine Hansen

How Exactly Should You Work Out During Perimenopause?

Private companies looking to fill ‘care gap’ for menopausal, perimenopausal women

She’s astronaut Jeremy Hansen’s wife. She’s also a preeminent menopause care expert with a big launch of her own

Helping women get answers as they navigate menopause

From Artemis II to Women’s Health: Dr. Catherine Hansen’s New Mission for Menopause

Effica Perspectives & Appearances

Effica leaders frequently contribute insights on menopause care, midlife health, and the future of women’s healthcare through speaking engagements, expert commentary, and public conversations.

Upcoming Appearances

Join our community to hear about upcoming events and appearances.

The National Women's Show in Vancouver

September 19 & 20, 2026

The National Menopause Show in Toronto

October 18 & 19, 2026

The National Women's Show in Toronto

November 6 to 8, 2026

Recent Appearances

Women’s Health Day Speaker Series

Dr. Nese Yuksel, Effica’s Co-Founder and Chief Health OfficerUniversity of Alberta
Edmonton, March 2026

Women’s Health Feminar

Lindsay Torok-Both, Effica’s Director of Clinical Knowledge Translation Royal Glenora Club
Edmonton, February 2026

HERizon Rx: Entrepreneurship in Women’s Health

Dr. Nese Yuksel, Effica’s Co-Founder and Chief Health Officer Edmonton, February 2026

More Coverage Coming Soon

Effica is preparing to launch nationally, with media coverage and expert commentary expected to appear across Canadian publications in the months ahead.

We look forward to sharing additional coverage soon.

About effica health

Effica Health is a virtual care platform dedicated to menopause and midlife health.

Through evidence-based clinical care, personalized assessments, and digital education, Effica helps women better understand their symptoms and access expert support during perimenopause and menopause.

Our care model combines menopause-trained practitioners, comprehensive health assessments, and ongoing support designed for modern women navigating midlife.

Media Inquiries

For media requests, interviews, or speaking opportunities, please contact:

Michelle McIvor

VP Marketing & Partnerships

[email protected]