Weaver
Edition

Weaving Agency Back into Midlife Care

Our inaugural issue of Threaded explores what it means to reclaim agency in women's midlife health — as individuals, practitioners, and innovators. Through personal stories, expert insights, and behind-the-scenes reflections from the Effica team, this edition traces how evidence, empathy, and innovation intertwine to create care that truly connects.

In This Issue

8 Articles
The Thread That Pulled Me Here
Hoda Soboh
Co-Founder & CEO
When you have lived the problem, you cannot unsee it. What began as a private struggle with early menopause became a calling to build something bigger: a system that connects women to clarity, care, and control.
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A Deep Dive into Evidence-Based Care
Dr. Nese Yuksel
Co-Founder & Chief Health Strategist
Why it matters, and how at Effica Health it is threaded in everything we do.
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"W
hen care is grounded in evidence, people feel the difference."
Why Women Need Effica Health—and Each Other
Dr. Catherine Hansen
Chief Medical Officer
From isolation to connection: why belonging is at the heart of women's health.
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Breaking the Silence: Four Decades of Change in Women's Health
Dr. Nan Schuurmans
MD, FRCSC — Associate Medical Director
From building Canada's first menopause clinics to leading national change, Dr. Nan reflects on what's shifted—and what still needs to.
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Three Questions to Ask Your Healthcare Provider
Victoria Groves
VP of Clinical Care
Midlife brings change, but it shouldn't bring confusion.
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"W
e believe that care starts with curiosity, and that the right questions lead to better answers."
Making Women Heard: Privacy, Trust, and Technology in Midlife Care
Duane Jung
Chief Technology Officer
A behind-the-scenes look at Effica's approach to privacy, AI, and digital innovation.
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The Effica Difference: Building a Company Where People Thrive
Aneese Rakka
VP of Finance and Operations
A people- and culture-focused piece, aimed at those considering working with Effica — highlighting our values, collaborative spirit, and how we're redefining work in women's health.
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Every Thread Matters: The Meaning Behind Effica's Brand
Michelle McIvor
VP, Marketing & Partnerships
How we're weaving science, soul, and women's lived experiences.
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Meet Just a Few of Effica's First Clinicians
The Effica Team
Contributors from across our organization
The women redefining midlife care — one conversation, one connection, one moment of clarity at a time.
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A Note From the Editor's Desk

Thank you for reading our first issue. This is just the beginning — more stories and insights are on the way.

We're building something bigger than a magazine. We're building a movement toward better, more empowering healthcare for women. We're grateful you're here with us.