Weaver Edition


Weaving Agency Back into Midlife Care

Our inaugural issue of Threaded explores what it means to reclaim agency in women's midlife health — as individuals, practitioners, and innovators. Through personal stories, expert insights, and behind-the-scenes reflections from the Effica team, this edition traces how evidence, empathy, and innovation intertwine to create care that truly connects.

In This Issue

8 Articles

The Thread That Pulled Me Here

Hoda Soboh
Co-Founder & CEO

When you have lived the problem, you cannot unsee it. What began as a private struggle with early menopause became a calling to build something bigger: a system that connects women to clarity, care, and control.

Read article

A Deep Dive into Evidence-Based Care

Dr. Nese Yuksel
Co-Founder & Chief Health Strategist

Why it matters, and how at Effica Health it is threaded in everything we do.

Read article
"W
hen care is grounded in evidence, people feel the difference."

Why Women Need Effica Health—and Each Other

Dr. Catherine Hansen
Chief Medical Officer

From isolation to connection: why belonging is at the heart of women's health.

Read article

Breaking the Silence: Four Decades of Change in Women's Health

Dr. Nan Schuurmans
MD, FRCSC — Associate Medical Director

From building Canada's first menopause clinics to leading national change, Dr. Nan reflects on what's shifted—and what still needs to.

Read article

Three Questions to Ask Your Healthcare Provider

Victoria Groves
VP of Clinical Care

Midlife brings change, but it shouldn't bring confusion.

Read article
"W
e believe that care starts with curiosity, and that the right questions lead to better answers."

Making Women Heard: Privacy, Trust, and Technology in Midlife Care

Duane Jung
Chief Technology Officer

A behind-the-scenes look at Effica's approach to privacy, AI, and digital innovation.

Read article

The Effica Difference: Building a Company Where People Thrive

Aneese Rakka
VP of Finance and Operations

A people- and culture-focused piece, aimed at those considering working with Effica — highlighting our values, collaborative spirit, and how we're redefining work in women's health.

Read article

Every Thread Matters: The Meaning Behind Effica's Brand

Michelle McIvor
VP, Marketing & Partnerships

How we're weaving science, soul, and women's lived experiences.

Read article

Meet Just a Few of Effica's First Clinicians

The Effica Team
Contributors from across our organization

The women redefining midlife care — one conversation, one connection, one moment of clarity at a time.

Read article

A Note From the Editor's Desk

Thank you for reading our first issue. This is just the beginning — more stories and insights are on the way.

We're building something bigger than a magazine. We're building a movement toward better, more empowering healthcare for women. We're grateful you're here with us.