Many women find themselves searching for clear, trustworthy guidance about their health during menopause. In a world overflowing with advice, trends, and opinion, finding sources you can trust can feel overwhelming.1 In healthcare, the term evidence-based gets used a lot, but what does it really mean?
Evidence based care weaves together three critical threads to guide decision-making.; the most current research, clinical expertise and the individual preferences and values of the person at the center of care.2
To be evidence-based is to stand on firm ground. It means that every element of care from the questions we ask to the recommendations we make is informed by the best available research and guidelines, shaped by our clinical experiences and guided by what matters most to each person.3 It is where research is translated directly into care, and it is the foundation on which Effica was built.
At Effica Health, we believe that clarity begins with evidence.
"Evidence-based care isn't just about what we know - it's about what we do with that knowledge."
When we began planning our model, we asked the question: how do we take the what we know about women’s midlife health and make it meaningful and accessible for individuals? We took the time to thread together published guidelines, peer-reviewed studies, validated assessment and clinical tools. From this foundation, we built an assessment framework designed to help practitioners see the whole person. Every step in our journey has been intentional. We completed an early pilot, followed by a trial last year to evaluate our practice model and listen directly to women. We have learned and evolved every stage.
Model
Our model brings evidence to life through three essential threads: Methodology, technology, and people. Together, they create an approach that is structured yet meaningful.
Methodology
Our methodology takes the rigor of research and turns it into thoughtful, practical care. It helps practitioners to ask the right questions, interpret findings with clarity, and tailor their recommendations to each person’s story.
Technology
Our technology supports that process, enabling evidence to be applied directly at the time of care, helping practitioners make informed decisions while keeping the focus on the person in front of them.
People
And at the heart of it all are our practitioners who are compassionate, skilled regulated health care professionals who bring evidence into every interaction. Through conversation and understanding, they help women make sense of their health and participate fully in their care.
Every element of that framework reflects what evidence tells us about effective care. It is not a checklist; it is a conversation. A translation of research into real life, and of information into insight.
"When care is grounded in evidence, people feel the difference."
For women navigating midlife, this approach can be make them feel seen, understood, and involved, no longer recipients of care, but partners in it.4
When knowledge becomes action, and action becomes care, understanding takes root. That’s what Effica stands for: turning evidence into care that is informed, compassionate, and meaningful.
Dr. Nese Yuksel
Co-Founder & Chief Health Strategist, Effica Health
Dr. Nese Yuksel is a Professor Emeritus of Pharmacy at the University of Alberta and Co-Founder and Chief Health Strategist at Effica Health. With over 25 years of experience in women's health, she is a leading expert in menopause care and has dedicated her career to advancing evidence-based practice and improving access to quality care for women in midlife.
References
- Christakis MK, Roebotham T, Sterry S, Koshkina O. Menopause misinformation is harming care. BMJ. 2025;390:r1695
- Akobeng AK. Principles of evidence based medicine. Arch Dis Child. 2005;90(8):837
- Freeman NLB, Browder SE, McGinigle KL. Balancing evidence-based care with patient-centered individualized care. J Vasc Surg: Venous Lymphat Disord. 2023;11(6):1089-1094
- Aninye IO, Laitner MH, Chinnappan S et al. Menopause preparedness: perspectives for patient, provider, and policymaker consideration. Menopause. 2021;28(10):1186-1191